Fashion Week teams up with Sonic the Hedgehog and Plastic Oceans UK
Sega Europe teamed up with Fyodor Golan for an exclusive collection shown at London Fashion Week for Spring/Summer 19.
I’d previously worked with Sega Europe on a Sonic the Hedgehog collaboration whilst I was working at Sheffield born streetwear brand, Drop Dead Clothing. The range consisted of embroidered bomber jackets, embossed tracksuits and printed t-shirts. The collection flew off shelves and set Drop Dead up to release more collaborations with Universal for Jurassic Park and HBO for Game of Thrones.
When I heard about the Sonic collaboration with Fyodor Golan I have to admit I had no idea what to expect. Looking at the colour palettes of Fyodor Golan’s previous lines I knew the collaboration was a great fit but in terms of shape I wasn’t sure. Was there going to be a giant blue hedgehog walking down the runway? Who knew! It was being shown at London fashion Week so anything could happen.
I was greeted by the Sega team at 180 the strand where the show was being held. Everyone was extremely excited, as was I to see what the collection had in store. We were welcomed with Pixel Pal Sonic lights on the front row courtesy of the Sega team. The rooms adjacent walls were painted in a deep royal Sonic blue with an eye catching sculpture of recycled “lost and found” objects at the front. The sculpture was there to emulate coral covered driftwood made of flowers and abandoned fishing nets.
The lights went up and the music started. As the models started to walk the runaway it was evident that this collection was extremely wearable and not costume like at all. The influence of the “ocean tribe” shone throughout the collection with it’s stunning turquoise and sapphire shades. The soft silks of the pieces glided down the runway like waves of the ocean.
The first Sonic piece that came down the runway was a sporty raglan t-shirt with the iconic Sonic logo in blue glitter. The t-shirt was layered with an 80s style silk track jacket with matching blue sapphire silk running shorts. Apart from the raglan t-shirt all the Sonic pieces were a lot more subtle and focused on the early pixelated imagery from the games. Two structured beige bomber jackets came down the runway, one female, one male. The jacket print was made up of pixelated Sonic images, if you didn’t know Sonic it wouldn’t click but if you looked closely you could see the blue details of Sonic himself repeated over the beige bombers.
One of my favourite pieces was an oversized black jumper with a yellow embroidered Sonic over the front leading down to the right arm. Yet again if you weren’t familiar with Sonic the design would appear abstract. The stylist had tucked the jumper into a gathered mini skirt so you could see the top of his head poking out.
The high end designer was extremely apparent within the Fyodor Golan collection, different to the streetwear collection I worked on with Sonic that definitely served its purpose for casual wear. The Fyodor Golan choices of fabrics and the pieces attention to detail was phenomenal. The absolute beauty of the pieces as they glided down the runway at the most prestigious fashion event in the UK, you’d never believe they had been inspired by a blue hedgehog from the gaming world.
Maybe one day we might see streets of rage appearing on the runway. Until then we’ll keep the gaming and fashion world guessing.
Fyodor Golan have partnered with Plastic Oceans UK to become the first UK charity to focus on plastic pollution in the oceans for their Spring/Summer 19 show. The combined aim is to raise awareness of the plastic pollution crisis. Using plastic debris from fishing as the focus, the designers created impressive backdrops using discarded and abandoned fishing gear.
To find out more about Plastic Oceans UK visit their website at www.plasticoceans.uk
Drop Dead to collaborate with HBO for exclusive Game of thrones capsule collection
Drop Dead are gearing up to unveil their biggest collaboration to date, partnering with HBO Global Licensing to release a capsule collection for the global hit TV series Game of Thrones® on 11 November 2017. Following their past collaborations with nostalgic throwbacks to Sonic the Hedgehog and Gremlins, Drop Dead is excited to partner with HBO to create a Game of Thrones inspired collection following the series’ most successful season yet.
“To be collaborating with in my opinion the greatest television series of our generation is a dream come true. As a passionate fan of the series I feel we’ve created something really special to pay homage to both the show and contemporary fashion. I’m excited for people to see what has been over a year in the making.” - Oliver Sykes, Drop Dead Founder & Creative Director
The Drop Dead X Game of Thrones collection features 30 exclusive items aimed at both men and women. The collection will not disappoint Game of Thrones fans with its ode to the show’s iconic Direwolves, Dragons and White Walkers. The collection features items from oversized hoodies, distressed bomber jackets, printed tracksuits to embroidered backpacks. Drop Dead’s design team and commissioned artists have worked with original artwork from the show along with designing their own Westeros-inspired artwork to create some fantastic limited pieces.
The collection has something for everyone in the Seven Kingdoms; whether you’d bend the knee to Targaryen or pledge your life to the Night’s Watch. The capsule collection has been custom made by Drop Dead’s in-house production team, offering customers unique custom fit, high quality pieces. Selected items will be printed within the production rooms.
Drop Dead to collaborate with Universal for exclusive Jurassic Park collection
To celebrate Jurassic Park’s 25th anniversary and the release of Jurassic World: Fallen Kingdom, Drop Dead is debuting their iconic Jurassic Park collection in partnership with Universal Brand Development online on the 6th of July and in stores on the 7th of July 2018.
The capsule collection will not disappoint Jurassic Park fans with it's ode to the film’s iconic storyline with references to dinosaurs, Isla Nublar and iconic characters. The collection includes padded bomber jackets with large reversible warning signs attached, bags with hazard stripe straps, classic park macs and your very own “Nedry” two piece.
Oliver Sykes, Founder and Creative Director of Drop Dead comments: “Jurassic Park has been my favourite lm of all time since I saw it in 1993. I was always into dinosaurs as a kid but Jurassic Park truly sent me into obsession. To be able to do a collaboration with the franchise has been a life long goal and dream. After producing many designs influenced by Jurassic Park for Drop Dead, being able to use the actual material for the real has been amazing and I couldn’t be more stoked on what we’ve produced”.
In classic Drop Dead style, the brand has taken inspiration from the Jurassic Park storyline and extended it into the products. Drop Dead has designed the collection focusing on the products being specimens created in Drop Dead’s own lab, Site D. Site D is apparent on all specimens through print, embroidery and patches.
The lookbook was shot in downtown Los Angeles and imagines a colourful and thrilling Site D laboratory with overgrown plants, discarded neon chemical jars and a decontamination zone. The models were styled with safety gear including rubber wellies and dust masks layered with the collections macs, pullovers and hoodies.
The Site D laboratory theme will be refected within the visuals of the London store. The Sheffield store will be opening its doors to its new barcade the same weekend , with a new vegan restaurant, bar and store. Both stores launch the Jurassic Park collection at 10AM on Saturday the 7th of July and online at 7PM on the 6th of July.
Following the huge success of Drop Dead brand collaborations, the Jurassic Park collection is set to be the brands biggest licensed collaboration to date.
For more information and imagery please contact
Saucony Womens Master Control
These are definitely one for us girls to stand out in, without having to wear a 5 Inch pair of backbreakers. SAUCONYhave released the WOMENS MASTER CONTROL in this eye-catching Pink, Lime and Turquoise colourway.
The breathable textured mesh makes these trainers really lightweight, and along with the one piece foam midsole and rubber outsole, incorporating the brands runner specific cushioning technology of 1991, these are an extremely comfortable and damn good looking pair of trainers for the summer months ahead.
One of the strongest features to these is the outlandishly, yet excellent colourway, and its blend of dazzling neon’s. As much as the combination of colours on the upper could have ended up a bit of a mash up, we think they sit well together and really make the shoe stand out for the right reasons, unlike some of the half-baked efforts the brands put out for us girls. Neon being a massive trend over the fashion world at the moment, The Master control has really made an impact, sitting itself as an exclusive to OFFICE stores, in their concessions in Topshop and Selfridges, and now gracing the walls of their online storefront too.
This make-up really captures the essence of the current trend, and will also catch the eye of some of us that may not have heard of the brand before too, as it makes it’s positive strides through the ever-present late ’80s / early 90’s runners trend. A trend which shows little sign of letting up either, throughout the rest of this year, and most probably, far into the next.
The embroidered heel branding really draws in the lime from the front, alike to the branding on the tongue incorporating this vibrant turquoise from the tongue to the sole. There’s also two sets of laces in Pink and Turquoise, complementing this striking colourway and giving you a chance to switch them up dependent on which shade takes your fancy.
The SAUCONY MASTER CONTROL is available now, and is a limited exclusive, so if you’re looking to pick a pair up, be quick and click through on the pics below, to make sure they don't pass you by on the streets, and make you wish that you’d grabbed them when you had the chance.